How skillful are you?

In this lovely 1956 ad for Schlitz beer, we see an attractive female cheerfully observing her male companion as he carves a pumpkin presumably for Halloween. He too seems eager to show off his skill and talent, ready to impress his sexy companion. They're both enjoying a glass of Schlitz beer, but as the ad says, this is just half the fun. No doubt the woman is carefully observing how the man carves this pumpkin because this would give her an idea about how he is in other areas of life. Is he clumsy? Careless? Thoughtless? Does he rush do get the job done, or will he get the job done...right? All this, of course, is filled with other connotations. Basically, she is wondering if this is the right guy for her.

Children get to understand the world by playing games and interacting with each other. Adults too play games, only they're more complex. However, it is through the same ability to have fun that men and women interact and get to know each other, just as we did when we were children in the playground. The ad above is a good example of this analogy. We see a couple enjoying a good time, relaxing with each other and simply interacting. Having a beer, carving a pumpkin, laughing serve as the excuse to be with each other and hopefully reach that special state of male/female harmony.